Ross reels are machined from aircraft quality aluminum

The process used in making Ross reels increases the strength of the metal and allows for the application of a more durable anodize. No matter what model of Ross reels you purchase you will still get a lifetime guarantee that this fishing tackle will stand up to the rigors of fishing large, or small, species of fish. All the reels have the same innovative features that make them an indispensable part of any angler's fishing kit.

The standard features of all Ross reels include:

• Self-lubricating, synthetic drag systems that NEVER need maintenance
• Fully anodized for corrosion resistance  and balance of hardness, color
• Quick release locking spool for fast/easy line changes.
• Easy right to left hand conversion
• Lifetime guarantee against any defects for as long as you own the reel.

The original fly wheel designed by Ross Reels revolutionized the sport of fishing with its durability and affordability. The new design set the standard by which all reels are still measured today. After thirty years in business, the company is still producing innovative, high quality products. The service the company gives to its customers is unmatched by any other.

Owning a Ross reel lets anglers fish in comfort knowing the company is there to back them up if any problems may occur. The company backs all its reels with the same professional service, no matter what model you purchase. They offer the following:

• Guaranteed two day turnaround on any warranty work or cleaning
• Full service on all models dating back to 1973
• Customer support by phone – no voice mail, talk to a real person who will answer your questions
• 24 hour technical service

If you purchased a reel from Ross when they were first developed, they can still be serviced today. This is unheard of with any other company in pretty much any industry.

Ross reels continue to meet the challenges and demands of its users by continually working to provide your with innovative reels. The reels contain a strong, smooth sensitive drag system with three backup systems to ensure dependability under the most rigorous fishing conditions. They have a lightweight design with a fully ventilated, perfectly balanced spool and frame. There is no start up friction as these reels demonstrate a seamless transition between line-in and drag engagement.

Ross reels are without question among the elite in the fishing tackle world. When you get your Ross reel, you should understand that it could very well be the last reel you ever need to buy (at least of that type! ).

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